Monday, June 15, 2009

Pamela Froman featured in the Jewelry Book!


The Jewelry Book's Spring 2009 issue includes a great article about Pamela Froman, written by Tasha Rayani. If you don't have this beautiful publication close at hand, don't worry, I've transcribed the article for you below...

"Individuality is the underlying theme of beauty," muses Pamela Froman when summing up her philosophy about creating jewelry. To achieve this individuality, the award-winning designer's collection is handcrafted in Los Angeles, thus ensuring that no two pieces are identical, even if similar in design. Marie Helene Morrow of Reinhold Jewelers in Puerto Rico, who carries Pamela's line, says, "Pamela doesn't overlap with any other designers. Her hand-hammered technique [which Pamela calls "Crushed"] is completely different and unique to her. The pieces are extremely versatile and can be worn every day and for any occasion."
Having won awards for her multiple-color gold designs (2008 Town & Country Couture Design Award and 2009 AGTA Spectrum Consumer's Choice Award), Pamela is now combining high-carat gold colors in yet another unique way. Her latest collection, "Ombre Crush," was inspired by the subtle color gradation of the textile dip-dye technique. Each piece combines at least two colors of 18k or 22k gold, which are handcrafted together to achieve a subtle transition of color, then finished with Pamela's signature "Crushed" technique.

The Ombre Crush collection includes new designs, as well as a few bestsellers that have been re-colored, including her "Headlight Hoops" and "Cleopatra Sparkle" ring. They embody Pamela's love of flowing scrolls and texture, and evoke jewelry from an ancient treasure trove. In 18k yellow and peachy-pink gold with two sparkling diamonds, the Cleopatra Sparkle ring shown here brings out the best of hammered and crushed. (www.pamelafroman.com)

-By Tasha Rayani

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