Friday, May 13, 2011

InDesign Customer Type: COUTURE COLLECTOR

Inside InDesign Magazine, you'll find a great feature from Cindy Edelstein of the Jeweler's Resource Bureau: Customer Types. May 2011 is the Special Couture Issue, so it's only appropriate that this month's Customer Type is the "Couture Collector"!

To quote from the article, "The Couture Collector is a real jewelry lover. She is so up on the latest news and trends that she has the inside track from the cutting edge almost as soon as the store owner sees it herself. You'd better learn how to tweet photos from your phone for this customer type!"

The earrings Cindy selected for her Couture Collector are Pamela Froman's new "Majestic Crush" earrings in 18k Yellow and Pink "Crushed" Gold featuring Malaia Zircon center stones, accented with Diamonds and Malaia Sapphires, with Peach Moonstone drops.

She believes her customer would love these earrings because "the Pantone color of the year is a shade of pink called Honeysuckle. The Couture Collector is savvy enough to know this, so be on the lookout for jewels that speak to the trend."

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